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Washington, DC

March 29 - 30, 2023
Venue/Hotel: Eaton DC


Get a special discounted rate by calling (202) 289-7600 and telling them that you are with Cleaning & Cocktails Live

Cleaning & Cocktails Live:
The Interactive Playbook Edition

Join us for the 4th Cleaning & Cocktails Live! In this interactive event, we will be joined by a handful of coaches from the industry. This dynamic group of experts will be on hand to give you the tools you need to create your own janitorial growth playbook (details below).

Tickets are limited and will be sold on a first come first serve basis.  


**Come to DC early and attend ISSA’s Clean Advocacy Summit as part of National Cleaning Week on March 28-29, 2023. More details below!** 

Tickets for both events can be purchased separately or together.




Richard P. Montañez

Vice President, Multicultural Sales &
Community Activation for PepsiCo North America

Richard Montañez transformed his life from an immigrant janitor without a high school degree into a corporate executive at PepsiCo. Through his work and product innovations (Flamin' Hot Cheetos), he was named one of the most influential Hispanics in corporate America. Richard is an author, motivational speaker, and leadership coach.

Session: From Janitor to Executive at PepsiCo


  • Michael Brown is the Founder & CEO of Swept Technologies. Swept helps commercial cleaning companies grow by empowering front-line employees (cleaners). Michael is passionate about making technology approachable and understands firsthand the impact it can have on SMBs and their team members. He has spoken in multiple countries on topics surrounding commercial cleaning, leadership, and mindset.

Michael Brown

Founder/CEO of Swept Technologies

  • A Serial Entrepreneur who loves to lead and empower his team and his companies. A visionary who wants to genuinely impact the Building Services industry and world. My mission is to Empower the Building services industry and create an Ecosystem of tools, resources and partners that will help our Blue collar industry WIN!!!!!! 

Ricardo Regalado

Founder/CEO of Route & Rozalado


Building a successful and thriving cleaning company is hard. Let us show you how we did it!
In each session, you will customize our playbook to match the exact needs of your company.

March 29, 2023

6:00 PM Welcome Cocktails & Networking (Location TBD) 

  • Join us for a cocktail and get to know our team and other event attendees.

March 30, 2023

9:00 AM: Welcome Session: Setting an intention for the day

10:00 AM: Session 1: Awareness 

  • In this session we will focus on strategies to build your brand, effectively communicate your story, generate leads, and position yourself for a stronger sales process

11:00 AM: Session 2: Acquisition 

  • In this session we will focus on strategies to build your sales process; from the moment you capture the lead to closing it with a profitable contract. A strong sales process not only grows your revenue, but it also helps you keep a client longer & protects your cashflow (when executed properly). 

Noon: Lunch

1:00 PM: Session 3: Activation

  • In this session we will focus on systems and strategies to properly set up your contract & your team for success. The two key components are Contract Ops & Team Ops.

2:00 PM: Session 4: Retention 

  • In this session we will focus on strategies to retain contracts. It costs more (time & money) to replace a contract and there are many ways to set and exceed customer expectations without burning out yourself or your team. 

3:00 PM: Session 5: Revenue 

  • In the final chapter of your playbook, we will share strategies to unlock more revenue from the customers that know and appreciate the service you provide. We will teach you how to turn on a referral engine to keep you busy with high converting warm leads. 

4:00 PM: Final Playbook Review & Q&A

  • The day will wrap up with a review of the playbook you created and answer any questions you have to ensure you hit the ground running on your return home. 

5:00 PM: Farewell Reception Bites & Cocktails

Breakfast, lunch, and dinner will be provided on March 30th 2023

What to Expect

Interact and collaborate with fellow cleaning business professionals from across the country as you learn from industry coaches at Cleaning & Cocktails Live. Hosted in a high energy environment, you will learn what is working for other cleaning business owners, be inspired by how others are thriving, and leave with the ultimate playbook filled with actionable strategies to help grow your business.

This Event Is For You If:

  • You want a hands-on, interactive experience where you will get the tools, insights and advice to drive your company forward 
  • You want to immerse yourself into the trends, challenges and opportunities that are shaping the cleaning industry
  • You're excited about networking with, and picking the brains of, other cleaning experts
  • You’re tired of working 24/7, filling in the gaps when your cleaners miss a shift, and you're ready to build the cleaning company you've always dreamed of
  • You want to walk away with a new perspective on how to thrive and be profitable in today's economy (and have a ton of fun doing it!)
  • You are hungry for growth and ready to turn your learnings into successful action!!!

Connect. Share. Disrupt.

Cleaning & Cocktails Live - The Interactive Playbook Edition.

More details coming soon.

Come to DC early and attend ISSA’s Clean Advocacy Summit as part of National Cleaning Week on March 28-29, 2023. 

Attendees will receive the inside scoop on the top public policy issues facing their business and industry, including labor shortages, supply chain challenges, sustainability, and more. 

“Hike the Hill” on Day 2 and meet with your congressional delegation to advance the industry! 

Tickets for both events can be purchased separately or together. 

Cleaning & Cocktails was fun, educational and was filled by like minded cleaning business owners. I had a blast and connected with amazing people. I also left with so many golden nuggets and became part of a community that supports each other.

Diana Muturia

We came back from the conference and have had our nose to the grind stone since. I took Tonys advice and we've expanded our services to painting, floor care, manufacturing ceiling work, oversaw a restoration project of a hotel and more. All because we asked! We are able to subcontract out the work that we aren't able to do. But taking that uneasy step outside the box and listening to Tony, has given us the opportunity to bid on $783,000 worth of work with our current clients outside of janitorial services since May of 2021!! Kudos guys for a great event! Excited to see what comes next.

Mark Lineberry

Cleaning & Cocktails Live in Chicago this past October hosted by Rozalado Services & Ricky's team was nothing short than amazing. There were over 100 CEO's from across the US & Canada that were there for one purpose to learn and be inspired through fellow cleaning professionals. It was the 1st event Ricky & Rozalado Services hosted and the energy from the start was epic. When you bring open minds that are willing to share their stories and empower the facilities industry it becomes infectious. In one work: "Worthy" ! Excellent two days plus the willingness of fellow CEO's to assist and help.

Paul McArthur

My experience with cleaning & cocktails was very pleasant. I finally felt in a world that could express to me how exciting and valuable it is to have a cleaning company, I learned from many tips that I am already applying in my company that met wonderful people who are changing the world of cleaning one building at a time using new platforms and a lot of technology.


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