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May 24 - 26, 2022*

Stop Surviving and Start Building the Cleaning Company You Have Always Wanted to Own

Join other like-minded commercial cleaning business owners and discover how to thrive and be profitable in today's economy. At Cleaning & Cocktails Live, you will learn about trends and best practices from experts and leaders in the industry. Space is limited to ensure attendees create genuine relationships as they share their biggest challenges and successes. 

Cleaning & Cocktails Live will inform, inspire, educate, and rejuvenate all who attend.

*Welcome reception will be held at the Aloft hotel on the evening of May 24th, 2022




Richard P. Montañez

Vice President, Multicultural Sales &
Community Activation for PepsiCo North America

Richard Montañez transformed his life from an immigrant janitor without a high school degree into a corporate executive at PepsiCo. Through his work and product innovations (Flamin' Hot Cheetos), he was named one of the most influential Hispanics in corporate America. Richard is an author, motivational speaker, and leadership coach.

Session: From Janitor to Executive at PepsiCo


  • Michael Brown is the Founder & CEO of Swept Technologies. Swept helps commercial cleaning companies grow by empowering front-line employees (cleaners). Michael is passionate about making technology approachable and understands firsthand the impact it can have on SMBs and their team members. He has spoken in multiple countries on topics surrounding commercial cleaning, leadership, and mindset.

Michael Brown

Founder/CEO of Swept Technologies

  • A Serial Entrepreneur who loves to lead and empower his team and his companies. A visionary who wants to genuinely impact the Building Services industry and world. My mission is to Empower the Building services industry and create an Ecosystem of tools, resources and partners that will help our Blue collar industry WIN!!!!!! 

Ricardo Regalado

Founder/CEO of Route & Rozalado


Session Description: Sit down, relax, and enjoy a candid conversation with Mike Boomrod as he takes you through the journey of leading his family business to leading one of the most prominent cleaning enterprises in our country.

Bio:As of July 2020, Mr. Boomrod serves as the President of the Company’s Janitorial USA business segment. From 2013 to 2020, Mr. Boomrod occupied successive roles as President, Midwest and Regional President for the Company’s U.S. operating subsidiary. Prior to joining the Company, Mr. Boomrod started his career in the facility services industry as the Director of Operations at Omni Facility Services working alongside his father Mr. Ahmed Boomrod prior to Omni’s merger with the Company’s U.S. entity in 2014. Mr. Boomrod is based out of the Southfield, Michigan office and received his B.A. in Business Management from Wayne State University in Detroit, Michigan.

Session Description: In this session, Michael will discuss strategic planning, goal setting, and a 90 day framework that will help you build the cleaning company you truly want to own. This is a real life and actionable session (not just hype) that you can use over and over again every single quarter. At the end of this session, you will have the first rough draft of your 90 day plan that you can take back and continue to refine.

Bio: Michael Brown is the Founder & CEO of Swept Technologies. Swept helps commercial cleaning companies grow by empowering front-line employees (cleaners). Michael is passionate about making technology approachable and understands firsthand the impact it can have on SMBs and their team members. He has spoken in multiple countries on topics surrounding commercial cleaning, leadership, and mindset.

Session Description: In this session, you will hear first hand how Ricky and his team scaled the operations of one of the fastest growing cleaning companies in the US. They will use real life examples / case studies to create actionable insights that you can apply to your business on day one. Bring your questions and put them on the spot for the Q&A!

Ricky Regalado CVO - Rozalado

Dominic Amoroso - COO (Rozalado)
Tony Pedroza - CEO (Rozalado)
Jae Gonzalez - CEO (RCM)

Session Description: In this talk Debbie Sardone will share how you can stand out in a crowded market and never compete on price again.

Bio: Debbie Sardone turned a cleaning job into a five million dollar cleaning empire. After building one of the largest maid services in the country, Buckets & Bows Maid Service, Inc., she began training other cleaning business owners as well. She now has the #1 Residential Cleaning Business Academy in the world, CLEANING BUSINESS FUNDAMENTALS. Debbie also owns SPEEDCLEANING.COM and manufactures her own line of non-toxic cleaning products, and she is the founder of the nonprofit, Cleaning For A Reason, which has risen to national prominence and has provided free house cleaning services to over 40,000 families with cancer. Debbie’s been featured on Fox & Friends, Oprah, Reader’s Digest, Today.com, Yahoo! News,  Chicago Tribune, as well as dozens of other local and national media.


Session Description: In this session, you will learn how to build the business you want to work for by getting clear on who you want to serve, how you want to serve, and who you want to serve with. Right People, Right Clients, Right Processes.

Bio: Josh Melton is an author, coach, entrepreneur and speaker whose mission is to tell a story that awakens souls, reignites dreams, & challenges the status quo. A 2002 graduate of Toccoa Falls College with a degree in the study of God, his proudest accomplishments are being husband to his beautiful & angelic wife Kim, and father to his son Barrett and daughters Charlotte and Ellie. 

Over the past 20 years, Josh has worked as an owner of multiple service-based businesses and in leadership positions for numerous community organizations. His passion for entrepreneurship, leadership, philosophy and psychology have empowered him to be a trusted advisor, coach and mentor to many entrepreneurs, whether they are already earning six to seven figures, or just starting their first side gig. As the CEO of Athens Cleaning Company and Principal Consultant at Circle Seven Strategies, Josh spends most of his time these days casting vision for new initiatives, coaching leadership teams, and creating content and courses for the brands for which he’s passionate, including Side Gig Prophet and Six Figure Cleaner.  

Session Description:In this session Gerren will discuss the transformative and rapid change that occurs when you Fast Track your ultimate success through collaborative learning and problem solving.

Bio:Gerren Sprauve is the Founder & CEO of Clean Slate Janitorial Service out of Orlando, FL since 2006. He’s known to have found his calling in a toilet bowl.

Gerren is the author of Fast Track Your Calling - How to Fuel Your Drive in Every Assignment. He helps people just like you maximize every day moments and opportunities to get what you want…..fast!

The world has different problems...poised for you to help solve. Today was made for you. Gerren will show you how!

Session Description: In this session, you will learn how to stand out from the competition and improve sales through effective brand building. Corina will share how you can authentically tell your story and increase engagement with your target client. From in-person sales meetings to social media, you will leave this session feeling empowered to share your story with the world.  

Bio: Corina Burton is the co-founder and co-owner of CPR Construction Cleaning, CPR Productions and host for the Unstoppable podcast. 

Corina is a mother of 4, serial entrepreneur, brand builder, marketing expert, and industry/generational disrupter. 

With over 15 years of industry expertise in business to business authentic marketing, sales and brand building. Corina is driven by her passion and is considered an industry leader. Her skills include expertise in negotiating contracts, multi seven figure sales, business development, customer relationship management, event management and brand recognition creator. 

As a mindset coach and marketing expert, Corina lives her life believing and knowing she is Unstoppable.

Session Description: In this session, Mark will dive into three simple strategies that anyone can employ to keep their existing client base around for decades. He will give real examples of triumph and failure along our journey in building relationships and serving others.

Bio: Mark accidentally fell into the cleaning industry in 1997 when he accepted a job creating contracts for his father-in-law who owned a commercial cleaning business. That eventually led into janitorial service sales and took the company from $600K to $1.8mil in 2 years. He left the company within a few years only to come back in 2010 and acquired it. Today, Mark still co-owns that company and also runs a coaching business for cleaning professionals called My Clean Pivot and also facilitates a mastermind called Apogee Mastermind for service-based business owners. Mark is married to Lissett for 23 years and has four kiddos: 20, 17, 14, and 11.

Session Description: As ISSA's Senior Director of Education, Brant brings a wealth of knowledge and will deliver a systematic approach to meeting your customers expectations by leveraging industry standards and technology.
Whether you are just starting as an industry professional or would like a refresh, this session will provide specific methods to enhance your quality.

Bio: Brant Insero is the Senior Director of Education, Training, Certification & Standards globally for ISSA. Since 2001, Brant has had the pleasure to speak to thousands of industry professionals worldwide on topics such as telecommunications, sales, marketing, commercial cleaning, management development and the list goes on. He is an author, speaker, mentor and business leader. Each year, Brant volunteers with students at the College of St. Rose Business School, youth coach for bowling, basketball and baseball. Brant has also successfully launched multiple fundraising programs for blind children called Camp Abilities, Cleaning for a Reason and Hope of Life in Guatemala.

Session Description: One of the biggest obstacles businesses owners face is balancing career and family commitments. In this session, Ricky and Marley will share the challenges they have overcome and the opportunities they unlocked by forming an intention on how they would grow their family and business together.

Session Description: The journey of Hard work, dedication, grit, and relentless work ethic as an athlete and how it correlates and transitions over to becoming an Entrepreneur.

Bio: Lance is a former American football linebacker in the National Football League (NFL). He played college football at Arizona and was drafted by the Chicago Bears in the third round of the 2003 NFL Draft, where he played his entire 12-year career. He was a Bears Standout both on the field and off the field. Briggs currently serves as a Bears analyst for NBC Sports Chicago's Football Aftershow, working alongside host David Kaplan and former teammates Olin Kreutz and Alex Brown. Briggs is a lifelong comic book reader and fan. In 2020, alongside Kyle Higgins and Danilo Beyruth, he co-created The Trap, a science fiction original graphic novel, on Kickstarter, which is set to be published in 2021

Plus more speakers

Cleaning & Cocktails was fun, educational and was filled by like minded cleaning business owners. I had a blast and connected with amazing people. I also left with so many golden nuggets and became part of a community that supports each other.

Diana Muturia

We came back from the conference and have had our nose to the grind stone since. I took Tonys advice and we've expanded our services to painting, floor care, manufacturing ceiling work, oversaw a restoration project of a hotel and more. All because we asked! We are able to subcontract out the work that we aren't able to do. But taking that uneasy step outside the box and listening to Tony, has given us the opportunity to bid on $783,000 worth of work with our current clients outside of janitorial services since May of 2021!! Kudos guys for a great event! Excited to see what comes next.

Mark Lineberry

Cleaning & Cocktails Live in Chicago this past October hosted by Rozalado Services & Ricky's team was nothing short than amazing. There were over 100 CEO's from across the US & Canada that were there for one purpose to learn and be inspired through fellow cleaning professionals. It was the 1st event Ricky & Rozalado Services hosted and the energy from the start was epic. When you bring open minds that are willing to share their stories and empower the facilities industry it becomes infectious. In one work: "Worthy" ! Excellent two days plus the willingness of fellow CEO's to assist and help.

Paul McArthur

My experience with cleaning & cocktails was very pleasant. I finally felt in a world that could express to me how exciting and valuable it is to have a cleaning company, I learned from many tips that I am already applying in my company that met wonderful people who are changing the world of cleaning one building at a time using new platforms and a lot of technology.


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